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Hotels Above Par
HAP Weekly30 July 2026
Hotels Above Par

HAP Weekly

A Scents of Place

Signature hotel scents, Virginia's hidden appeal, and the can't-miss Under Canvas stay.

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HAP Weekly

Stop and Smell the Lobby: Why Your Favorite Hotel Has a Signature Scent

By Stacey Leasca

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Courtesy of The Jefferson, Washington D.C.

All it takes is a quick whiff of sunscreen, your grandmother’s favorite perfume, freshly cut grass, or a hint of a cigar, and you’re suddenly transported to somewhere else entirely. Of all the senses, smell has the most direct route to the hippocampus, the brain's memory center, which is why one tiny sniff of a single scent can pull you right back to a favorite place, with a favorite person. And this sensory trick is why I think every hotel should have its own signature scent, just like these boutique hotels that have taken this science to a whole new level, including Esmé Hotel in Miami Beach, where the fragrance was built to match the property's low-key, sun-worn charm.

"Developing a signature scent was a natural extension of that vision, allowing us to create another layer of connection," says owner Steve Kassin. "With its earthy, nostalgic character, the fragrance captures the essence of Esme, which is a blend of warmth, charm, and timeless elegance."

At The Jefferson, Washington, D.C., the scent, Monticello Grove (which the hotel created with the fragrance house Red Flower), is crafted to remind guests of the hotel gardens with notes of orange, jasmine, and peach.

"Every detail of a guest's stay should evoke a sense of place, and scent has a unique ability to create lasting memories long after a visit has ended," says general manager David Bueno.

Out on Long Island, Gurney's Montauk built its scent, filled with sandalwood, lemongrass and white tea rose, around the resort's identity as a coastal escape.

HAP Weekly

Hotels Above Par image
Courtesy of the Leeward House

"We wanted our signature scent to embody the spirit of Gurney's Resorts: authentic, carefree and effortlessly elegant," says president and chief operating officer Michael Nenner. "We utilize the scent in the Seawater Spa, lobby and lounge spaces so guests feel as at peace on property as they do on the shore."

And at Leeward House in Thornbury, Ontario, owner John Paul Adamo handpicked Le Labo's Santal 33, a fragrance he already used in his own home, choosing it specifically because it's made close to home.

"My goal in curating the scent at Leeward House is that it needs to be a scent that I genuinely like first and foremost, one that feels subtle, refined and naturally connected to the design," Adamo says. "Another key consideration in choosing Le Labo was that our selected lineup is produced in Ontario."

So the next time you’re at a hotel take a second to take a big, deep inhale through your nose and lock in a new memory forever.

HAP Weekly

Quit Sleeping on Virginia

By Ruby Gregg

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Shenendoah Valley

As an East Coast native, my loyalty to this coastline is serious. I will be the first to admit the Pacific coast is an absolute masterpiece, an unofficial eighth wonder of the world if you will, but I’m standing firm that the Atlantic side reigns supreme.

I understand why outsiders default to the usual suspects: Nantucket’s hydrangeas, or Charleston’s picturesque streets and disposition. But while those staples are lovely, the true crown jewel of this coastline is Virginia, my home state, and in my unabashedly biased opinion, one of the finest in the country.

That bias, however, is earned. Having lived through virtually every iteration of the state since 2009, I know firsthand that Virginia has something for every type of traveler. It’s a rare state that satisfies whatever travel mood you’re chasing, you just need to know where to look.

For the City Lover & History Buff: Old Town Alexandria
If your ideal weekend involves historic red-brick streets, Potomac waterfront dining, and maxing out your iPhone storage because you can’t stop taking photos, Old Town Alexandria, my high school stomping ground and favorite corner of Virginia, is your one-stop destination.

The history running beneath King Street’s cobblestone streets is so rich, you’ll completely forget the Smithsonians are just across the river in D.C.—hot take but unless your goal is to see the Hope Diamond, the Museum of Natural History is a skip for me.

The Amsterdam-style townhouses will steal your heart. Don’t say I didn’t warn you when you leave thinking, “I wish I lived here.”

For the Outdoor Enthusiast & Wine Lover: Lexington, Charlottesville & The Shenandoah Valley
Should you view being outdoors and sipping crisp Virginia wine as a form of therapy, head to the Shenandoah Valley. Lexington, my college-town, feels like a movie set overflowing with local businesses that treat farm-to-table like a religion.

To the east an hour is Charlottesville, Virginia’s buzzing wine country hub. The rolling hills will mesmerize you, the wine and local breweries will impress your palette, and if you plan your visit during either spring or fall, good luck trying to bring yourself to leave.

For the Culture Seeker & Culinary Explorer: Richmond
The state’s capital has more to offer than you think, especially for the foodie’s. Richmond bypasses traditional southern cities for character-filled neighborhoods. The Fan District feels West Village-adjacent, while the James river running straight through downtown invites nature into every corner.

For your cultural fix, the Virginia Museum of Fine Arts (VMFA) boasts a spectacular sculpture garden that often hosts elite happy hours. To top it off, the Scott’s Addition area is home to an enviable dining scene serving local spirits and cooking that rivals NYC’s food scene—proven by hot spots like Gersi, which brought its beloved Brooklyn roots straight to Richmond.

The next time you begin to think of Virginia as a flyover state, I invite you to respectfully think again.

HAP WEEKLY

The Boutique Hotel We're Obsessed With—Under Canvas Mount Rushmore

By Faith Kaplan

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Courtesy of Under Canvas Mount Rushmore

Resting on an original gold mining settlement, Under Canvas Mount Rushmore is a hidden gem within the Black Hills of South Dakota. Just four miles away from the infamous Mount Rushmore Monument, guests can embark on a journey through Custer State Park, and admire the scenic route this forest has to offer. Rustic designs, warm furnishings, and an entire lobby tent furnished by West Elm creates an atmosphere where classic safari meets modern luxury. The outdoor fire pits, live music, and early yoga sessions all tie into the seamless design and inviting character Under Canvas brings to life.

With four tent options including, Deluxe, Stargazer, and Suite Tents, this retreat allows guests to personalize their stay, whether they want to drift off to sleep beneath the stars or enjoy the added comforts of a spacious suite. Embers serves locally sourced meals for breakfast and dinner, along with grab-and-go lunches, and s’mores by the fire pit to wind down after a long day outdoors. With its prime location, breathtaking views of South Dakota, and national landmark right in its backyard, Under Canvas Mount Rushmore is truly one-of-a-kind.

Editor's Note

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