Over the last couple of years, Jackson Hole's hospitality scene has seen a chic ascent, shifting from ski-in, ski-out lodges and rustic ranches to a broader mix of design-led in-town boutiques, more accessible lifestyle hotels, and even exclusive private clubs with residences. This shift proves that Jackson Hole's hotels are more than just a place to crash after a day swooshing down the slopes, hiking, or spotting wildlife in Grand Teton National Park. Hoback Club, Jackson Hole's first and only ski-in, ski-out ultra-luxury private club and residences, opened in January 2026. In May, Hotel Jackson debuted the Retreat at Hotel Jackson, comprising nine new luxury suites, a gorgeous spa, and a rooftop restaurant. Faraway, with a presence in East Coast summer escapes like Nantucket, Martha’s Vineyard, and Sag Harbor, recently expanded westward with the Faraway Jackson, which completely transformed the old Snake River Lodge with a major dose of contemporary cowboy maximalism in late June. Trailborn Jackson Hole, which also opened in June, took over the former Snow King Resort. Its revamped interiors, spa, restaurants and bars, and outdoor programming target a younger demographic, including families, who want a resort feel on a more wallet-friendly budget. It was originally founded by former U.S. Olympians Hans and Nancy Johnstone and reimagined by owner Erik Warner. Alpine House reopened following an extensive alpine-chic renovation by Brooklyn-based Elizabeth Roberts Architects in July. In 2026, Hotel Terra Jackson Hole also completed a $6.98 million multi-phase renovation of its 132 guest rooms and suites, corridors, and wellness facilities.
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